After 13 years with world class tableware manufacturer, Steelite International, I’ve decided to turn the page in the book of life and start a new chapter.
My unlikely career began in 1977 as an accountant with New Castle based Carbis Walker. I became a CPA and spent 10 years in accounting and consulting. I joined a client, Bryan China Co and spent 20 year as GM in decorating business. It was at Bryan that I was introduced to Asian manufacturing and in 1991 I made the first of what would be 90+ trips to China. In the midst, I traveled to India, Thailand, Vietnam, Sri Lanka, Bangladesh, Korea, Japan, and of course, many countries in Europe. Add up the work years and it blows me away that I’ve been on someone else’s treadmill for 42 years!
I’ve long stated that when my kids were out of the roost, I was going to do something different…. and now here I am. Time to get off the bus.
My next venture is to scale a laser engraving business that I created a couple of years ago for shits and giggles. I taught myself how to illustrate during those many, many endless, sleepless nights in China. I perfected ways optimize the art for my process. I blend science and art together… (which is my realm… my center….) to create an emotional link to a product. This is the definition of adding value. To me, it’s the second greatest thrill in life. (get it?)
We’ve listened to the market and it has pointed us to military… and more specifically to Military Aviation. We engrave whiskey decanters and glassware as gifts for military retirement, change of command gifts, graduation gifts…
We thrive on the execution and precision required to deliver a product that exceeds the expectations of the giver and recipient. If you are illustrating a Super Hornet for a Navy Captain’s wife, you’d better be spot on because she knows exactly what an F/A-18E looks like.
We’ve secured USAF and USN licensing and will pursue all branches of the military. We purchased our commercial “shop” in New Wilmington, PA… a small college town… we’ve inked a deal with Sparq Designs, a Pittsburgh based marketing firm, to spiff us up, package our message and help us create a marketing machine so that we can get the word out.
We have two brands… Bourbon and Bull, which is a general brand that we’ll devote to a variety of interests, and Military Etch, which we’ll focus on military products.
So, stay tuned as we roll the dice. We’ll work hard and we’ll work smart and we’ll bring you along in our journey for excellence….
Untamed Traveler 